Fashion Company

The Results

The clothing retailer had been struggling to compete with other online clothing retailers, and its online sales were not generating the desired results. To turn things around, BigToMassive’s team conducted a thorough analysis of the brand’s target audience and competitors and developed a digital marketing strategy that would deliver results.

Within only three months, the client’s online sales revenue grew from $50,000 to more than $60,000. We achieved this by:

• Conducting a thorough analysis of the brand’s target audience, competitors, and the clothing market’s top-performing ads.
• Developing a digital marketing strategy that focused on retargeting high-value customers, offering them personalized product recommendations and discounts, and showcasing the brand’s unique value proposition.
• Setting up Facebook and Google ad campaigns with high-quality ad creatives that showcased the brand’s clothing collection and promoted its unique selling points.
• Using A/B testing to identify the best-performing ad creatives and copy, resulting in a 20 percent increase in online sales, a 15 percent increase in website traffic, and a 10 percent increase in average order value.
• Continuously optimizing ad campaigns to deliver better results over time.

The Execution

Our primary focus was on driving online sales and increasing brand awareness. We conducted a thorough analysis of the brand’s target audience, competitors, and the clothing market’s top-performing ads. We used this information to develop a digital marketing strategy that would deliver results.

To achieve our goals, we used the following tactics:

• Setting up Facebook and Google ad campaigns that targeted high-value customers and prospects with personalized product recommendations and discount codes.
• Creating high-quality ad creatives that showcased the brand’s clothing collection and promoted its unique selling points.
• Using A/B testing to identify the best-performing ad creatives and copy, resulting in a 20 percent increase in online sales, a 15 percent increase in website traffic, and a 10 percent increase in average order value.
• Continuously optimizing ad campaigns to deliver better results over time.

Priorities for the Months Ahead

Our next steps focus on improving the brand’s website user experience to ensure a smooth online shopping experience for customers. We will also continue to optimize ad campaigns and use data-driven insights to identify new opportunities for growth. With our continued partnership, we aim to deliver even better results for the clothing retailer and help it achieve its business goals.