Case Study
Jewelry Company
A high-end jewelry brand with a monthly ad spend of $300,000 partnered with BigToMassive to increase online sales and brand awareness. The client had been running digital ads for some time, but they were not delivering the desired results.
164% Increase in Online Sales Revenue
BigToMassive took over the brand’s paid advertising campaigns in January 2023 and has delivered remarkable results since then. Our team has achieved a 128 percent increase in conversion rate, a 52 percent decrease in cost-per-click (CPC), and a 164 percent increase in online sales revenue.
- Website Conversion Rate Optimizations
- Social Media Marketing
- Marketing & Business Strategy
Results
The Results
The jewelry brand had been spending $300,000 a month on digital advertising, but it was not translating into online sales. To turn things around, BigToMassive’s team quickly set up new ad campaigns and focused on retargeting high-value customers and prospects.
Within only three months, the client’s online sales revenue grew from $625,000 to $1,025,000. We achieved this by:
- Conducting a thorough analysis of the brand’s target audience and the jewelry market’s top-performing ads.
- Developing a paid advertising strategy that focused on retargeting high-value customers, showing them the exact products they had viewed, and offering them a personalized discount code to encourage purchases.
- Setting up Facebook and Google ad campaigns with high-quality ad creatives that showcased the brand’s jewelry collection.
- Using A/B testing to identify the best-performing ad creatives and copy, resulting in a 25 percent increase in conversion rates and a 10 percent decrease in CPC.
- Continuously optimizing ad campaigns to deliver better results over time.
The Execution
Our primary focus was on driving online sales and increasing brand awareness. We conducted a thorough analysis of the brand’s target audience, competitors, and the jewelry market’s top-performing ads. We used this information to develop a paid advertising strategy that would deliver results.
To achieve our goals, we used the following tactics:
- Setting up Facebook and Google ad campaigns that targeted high-value customers and prospects with personalized product recommendations and discount codes.
- Creating high-quality ad creatives that showcased the brand’s jewelry collection and captured the audience’s attention.
- Using A/B testing to identify the best-performing ad creatives and copy, resulting in a 25 percent increase in conversion rates and a 10 percent decrease in CPC.
- Continuously optimizing ad campaigns to deliver better results over time.
Priorities for the Months Ahead
Our next steps focus on improving the brand’s website user experience to ensure a smooth online shopping experience for customers. We will also continue to optimize ad campaigns and use data-driven insights to identify new opportunities for growth. With our continued partnership, we aim to deliver even better results for the jewelry brand and help it achieve its business goals.
