Case Study
Supplement Company
A leading supplements company came to BigToMassive with a challenge. The company had an excellent reputation and was growing, but its online sales were not keeping up with its offline sales. The company was investing heavily in Google and Facebook ads but wasn’t seeing the desired results.
348% Increase in Online Sales Revenue
A leading supplements company came to BigToMassive with a challenge. The company had an excellent reputation and was growing, but its online sales were not keeping up with its offline sales. The company was investing heavily in Google and Facebook ads but wasn’t seeing the desired results.
BigToMassive took over the company’s digital marketing campaigns in August 2021 and delivered a massive 348% increase in online sales revenue over the next year.
- Website Conversion Rate Optimizations
- Social Media Marketing
- Marketing & Business Strategy
Results
The Results
The company was spending a considerable amount on Google and Facebook ads, but the ads were not generating the expected return on investment (ROI). BigToMassive’s team conducted a thorough audit of the company’s website, identified issues with website design and user experience, and addressed them promptly.
Our team also realized that the company was targeting a broad audience, and the messaging wasn’t tailored to the specific needs of the potential customers. We analyzed the customers’ behavior, demographics, and psychographics to create a target audience that was most likely to convert.
BigToMassive also leveraged search engine optimization (SEO) to boost the website’s visibility on search engines. We optimized the website’s content for the right keywords, improved the website’s load time, and optimized product pages for conversions. This strategy helped the company rank higher on search engines and drive more traffic to the website.
The Execution
Our digital marketing strategy was designed to increase traffic and sales while improving the overall user experience. We started with a comprehensive audit of the company’s website and identified areas that needed improvement.
Our team redesigned the website with a focus on user experience and made it more accessible and easy to navigate. We added call-to-actions (CTAs) to every page, optimized product descriptions, and made sure the checkout process was straightforward.
We also developed a content strategy that focused on educating customers about the benefits of supplements and how they could improve their health. Our team created a blog section on the website that featured informative articles and product reviews.
To increase the company’s online visibility, we leveraged SEO to optimize the website for the right keywords. We also ran Google and Facebook ads campaigns that were hyper-targeted to the right audience, which helped the company generate more leads and sales.
Priorities for the Months Ahead
Our focus for the upcoming months is to build on the company’s success and continue to improve its digital marketing efforts. We plan to create more engaging content that educates customers about the benefits of supplements and how they can improve their overall health.
We also plan to continue optimizing the website for conversions by improving the website’s load time, enhancing the checkout process, and making it more accessible to mobile users. Finally, we plan to continue running targeted Google and Facebook ads campaigns to drive more leads and sales for the company.
